Kumar Labels in Greater Noida and coming soon to Bengaluru
When we get-go visited Kumar Labels in its rented premises in Greater Noida several years ago, information technology was reasonably new in the label converting industry. Even then, focussed on the alcobev segment, the company managed to be in the news partly because its owner, Anuj Bhargava, is an engineer who likes to tinker with machines to fine-melody them and to build them every bit well.
1 of Bhargava's first innovations was a short-run converting machine that he showed at one of the Printpack exhibitions in Greater Noida. This machine has been selling over the years without an all-encompassing marketing program or push – only because information technology serves as a simple solution to the need for a short-run, like shooting fish in a barrel to set up characterization converting.
Kumar Labels has now moved to its own site, which is further abroad but nonetheless in Greater Noida. Over the years, information technology kept evolving – showtime to a Multitec narrow web flexo press and then to a new Heidelberg Gallus EM280 label press with rotary screen to which an automated infeed splicer was added. Afterward, the company has added some other EM280 that it imported second-hand but with a Martin automatic splicer on the infeed side.
Kumar Labels has added numerous silk-screen printing machines besides as slitting and inspection machines. Withal, the key to its boggling luxury decorating and embossing furnishings for liquor labels comes from its usage of foils and coatings. Embossing effects are created using UV coatings both on its flexo presses and using a variety of silk-screen machines. A graining motorcar is too used to add interesting textures to paper labels that give them a unique await and feel.
Labelstock manufacture in-house
Bhargav seems to have found his metier as both an innovator and a tinkerer in the luxury label industry. His company now manufactures all of its pressure-sensitive label stock using UPM confront stocks. For this precision process in which he takes great pride and seems top have mastered, he has built his car in which he showtime coats the liner paper with silicone and lets the scroll settle or mature on a shelf. Thereafter, in a second pass on the aforementioned machine, the agglutinative and face stocks are practical.
The manufacture of label stock has given Kumar Labels a not bad deal of control over its quality and fourth dimension to market. Major alcobev brand owners have audited and canonical the visitor'due south characterization stocks, which play a major role in the company's innovations and take significantly controlled costs. A new ERP and logistics organisation also contributes to the ongoing automation and overall search for efficiencies at the plant.
Expansion
Kumar Labels is expanding its activities to sleeve labels in the Greater Noida constitute. At the aforementioned time, it is establishing a characterization converting institute in Bengaluru. Bhargav shows us some of his attempts at active and interactive labels – in one instance, he has built an entire AI and VR characterization solution to engage customers. In another case, he has gone to keen lengths to develop labels that lite up with LEDs and which could before only be sourced from Cathay.
Game to devise every new possibility that will brand a luxury characterization stand up out and which requires ingenuity and use of technology, Bhargava is looking serious at developments in printable electronics. His first intention in every case is to come up up with a local and price-constructive solution fifty-fifty if it ways edifice some equipment or contraption in-business firm. And the liquor manufacture, both in India and overseas, seems receptive to this path of innovation.
Source: https://packagingsouthasia.com/type-of-packaging/labels/engineering-a-path-to-luxury-label-innovation/
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